About Me
Personal Profile
Hi! I'm Jen. A Fractional CMO, Fractional VP of Marketing, Fractional Marketing Consultant… I’m whatever my clients need. With nearly two decades of B2B SaaS marketing under my belt, I’ve done a little bit of everything in marketing and have led teams to deliver some pretty amazing results. As a marketer with sales leadership experience, if there’s one thing I’ve learned along the way, it’s that the best leaders get on the field with their teams.
From Fortune 100 giants to scrappy startups, my mission remains the same: deliver real, measurable growth without burning through budgets or losing sight of the human element.
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Big-Company Chops, Startup Spirit
I’ve led global marketing teams of 30 people, orchestrated brand positioning for multi-million-dollar SaaS businesses, and implemented cutting-edge demand generation programs that doubled pipelines. I’ve led leaner marketing teams and grown revenue from $40M to $100M. I’ve also rolled up my sleeves with even smaller B2B startups (think under $10M in revenue) who needed both strategic vision and day-to-day execution.
My Approach
Player-Coach Leadership
Strategic + Tactical
I’ll help you shape a big-picture go-to-market strategy then personally collaborate with your in-house team or contractors to execute.
Mentorship & Team Building
With 20 years leading teams of varying sizes, I coach junior and mid-level marketers to thrive, ensuring your pipeline keeps flowing long after I’ve left the field.
Data-Driven Growth
From SEO & SEM to field marketing and ABM, I’m big on metrics—CAC, LTV, conversion rates—the numbers that keep founders and boards smiling.
Who I've Worked With
